The Gift Card Centre launches the Wish Card Account......

Tuesday, 11 November 2008  |  Admin

 The Gift Card Centre Ltd., the UK’s #1 online gift card superstore, today announced the launch of an innovative new product designed for the UK’s promotions and incentives market.

“Businesses are looking for new, impactful and innovative ways to reward employee and customer performance” said Keith Brand, Director of Marketing for The Gift Card Centre Ltd. “’s ‘WishCard’ now fulfills this need, enabling companies to offer the ultimate carrot by giving their staff and customers what they really want – a shopping spree from the merchants of their choice.”

The ‘WishCard’ from is an all-in-one gift card account, allowing the lucky recipient to buy any gift card featured on the online gift card superstore. The company manager simply logs onto their bespoke ‘WishAccount’, inputs the recipient and the amount they would like to reward. The 'WishCard' is then dispatched straight away in the post, and the ‘WishCard’ recipient visits the with their ‘WishCard’ credit, and selects the gift cards he or she really wants. currently features gift cards from Arcadia Group, Argos, British Heart Foundation, B&Q, Burton, Silverstone, Comet, Debenhams, Dorothy Perkins, Evans, Gift Days Out, Habitat, Homebase, Laura Ashley, iTunes, Mastercard, Miss Selfridge, New Look, Next, Spa Finder, Pizza Express, Red Letter Days, The Rugby Football Union, Ticketmaster, Virgin Experiences, WHSmith and Wave. The ‘WishCard’ credit can be used to select gift cards from any of these merchants.

Companies interested in setting up a “WishAccount’ should contact The Gift Card Centre Ltd. at UK 44 (0)870 446 0216 or visit 

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