The Gift Card Market from The Gift Card Centre

Monday, 9 November 2009  |  Admin

Gift Cards Expected to Be Very Popular This Christmas with UK Shoppers - Total Sales in 2009 Expected to Exceed £1 Billion

New prepaid gift cards take over from traditional paper gift vouchers and tokens this Christmas. High street shops in the UK have traditionally sold paper gift vouchers in their shops, however over the past five years UK stores have been migrating from these paper gift vouchers to new electronic stored value plastic gift cards.

Paper gift vouchers were traditionally available to purchase from behind the counter, for a pre-set amount, and had to be used all at once. Gift cards now allow purchasers to determine the value, can be used a little bit at a time and even reloaded in many cases, and are now available to buy online at .

Gift cards fulfill the need to give a thoughtful gift that still allows the recipient to choose what they actually want, a timely advantage in the current recession; no more wasting money on unwanted gifts. “So many UK high street stores now offer gift cards in store and on our website that we expect to see gift card sales overtake gift voucher sales this Christmas,” states Keith Brand, Director of Marketing at TheGiftCardCentre. “Some great Christmas-themed gift cards from retailers make the giving of a gift card at Christmas time very appropriate and very special.” continued Brand.

UK-based is the first website dedicated to selling gift cards online. Gift cards and gift vouchers in the UK represent over £3 billion in turnover, and TheGiftCardCentre is the UK’s online gift card and e-gift voucher superstore

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